'Ignited by our unwavering passion for spreading happiness and discovering joy in life's simplest treasures, Charml!e was born.'

Our story began with a realization that happiness isn't an elusive destination, but a tapestry woven with precious moments. Each unique piece of jewelry carries a cheerful memory and waits to be cherished.

'We have been friends for many years.

I dare to say at least hundreds of jewelry

were sent as gifts to each other over time.'

We've bound with each other in high school. I gave her a delicate gold butterfly necklace as a bon voyage gift when we had to say goodbye and head to different cities for college. In turn, I received a blue sapphire bracelet from her, her good wish for wisdom and mental clarity. I wore it every day throughout my college life. It seemed like she was always there. Though in two cities, our gifting never paused or stopped. We celebrated memorial moments like birthdays, going back to school, Halloween, Christmas, new year, etc. Moreover, we made jewelry conveyed pure pleasure for simple things in everyday life.

As time went on, these tokens of our shared memories continued to inspire us. They kindled the spark that would soon fuel Charml!e, driving us to create a brand that celebrates life's intimate moments. As founders, we breathe life into Charml!e with a shared vision: to crystallize these moments, crafting tangible keepsakes that would forever encapsulate the laughter, love, and shared memories that make life extraordinary. Our journey itself mirrors the essence of Charml!e.

With each piece we create, we infuse the essence of our friendship, the passion for life's little joys, and the belief that every moment, no matter how fleeting, deserves to be cherished.

Our artisans, fueled by their dedication and craftsmanship, pour their hearts into every piece they create. Each gem is lovingly chosen and expertly set, encapsulating the magic of a fleeting smile, the comfort of an embrace, or the serenity of a quiet sunset. Our jewelry becomes a testament to life's beautiful intricacies, an embodiment of the sentiments that make our hearts sing.

With Charml!e, we invite you to explore a world where every charm, every necklace, every ring, is a chapter of your own unique story.